Either way, Revlon’s “Love is On” campaign meets all of my criteria for a big idea: 1) It’s emotional.

Was that always the plan to have a fragrance with the same name as your marketing campaign?Also I understand that you are targeting travel retail with this product — did that necessitate a new approach to either your marketing or your content? Of those who think there is a lack of relatable representation, more than half (52%) state that this has a negative impact on their mental wellbeing. Your email address will not be published.

Remy Ma and Papoose have at last given the world the first glimpse of their daughter. The women’s health charities raised $2.75 million, with Revlon donating an additional $1.425 million over the course of the challenge for a total distribution of $4.18 million. Our diversity makes us stronger and is essential to our ability to meet the needs of our customers and clients. Love Has No Labels is a movement to promote diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

(If you run into me at a cocktail party, be sure to ask me about two national ad campaigns that were disasters on social media!) The Human Rights Campaign, All Rights Reserved. And to speak to women who are looking for love, we created a digital series in partnership with Cosmopolitan and Kristin Cavallari , where dating and beauty advice were provided and engaging stories were shared. We encourage people to fight for equality and justice because we know, together, we can create a free and inclusive world. Some of the British stars that have teamed with the app include model Jourdan Dunn, boxer Nicola Adams, radio presenter Clara Amfo, DJ Donnie Sunshine, and spoken-word artist George the Poet. According to the  app’s research, more than half of Black people in the U.K. don’t see themselves represented in images of love in online spaces. Consumers have engaged with us in droves – we have received over 5MM submissions using the hashtag from consumers around the world. To show how love is love no matter what sex you are and that everyone is equal. One can certainly find an inherent connection between being attractive and the pursuit of love. Leadership: unleaded vs premium unleaded.

And when I did, it rarely represented the Black British experience. 3) It works on multiple channels. To learn more, please read our Privacy Policy. By using this site, you agree to our use of cookies. Do you have a story to share? Black love deserves to be represented and celebrated, and with Black History Month being this October in the U.K., the #MyLoveIsBlackLove campaign is right on time! The Black community deserves to see themselves in images of love and joy and their love stories should be celebrated in mainstream spaces.”, This Black History Month we are celebrating the joy of Black love in all forms with 31 stories over 31 days. Right now, many of us are struggling with increased levels of anxiety, sadness, fear and uncertainty due to the COVID-19 crisis, news of violence and tragedy, political tensions and difficult – but critical – conversations about racism. The line includes brand-new styles of the popular “Love is Love” ornaments, tea towels and mugs.

They also found that 1 in 3 Black people feel under-represented in images and stories relating to the Black, single dating experience in the U.K. Drew: “Love is On” is also the name of new fragrance. ‘Through this effort to document and amplify British Black Love stories, we hope to better represent the breadth of love in the UK. The popular “Love is Love” collection has a brand-new look.
And O-N, those letters are at the end of the word REVLON. UnidosUS, previously known as NCLR (National Council of La Raza), is the nation’s largest Hispanic civil rights and advocacy organization. October marks Black History Month, which reflects on the achievements, cultures and contributions of black people in the UK and across the globe, as well as educating others about the diverse history of those from African and Caribbean descent. The Love is our Weapon Campaign is an international movement that exists to change cities through the love of Jesus. And fewer still can naturally integrate a charitable component.