Potter, outgoing president and CEO of BBDO and Proximity Greater China, will support David Brain, president and CEO, APACMEA and the regional team in building out Edelman’s most diverse region as a member of the regional operations committee. “I see this as a wonderful opportunity to use my experience in new ways to pursue that same agenda.”.
Edelman Asia Pacific, Middle East & Africa (APACMEA) helps clients understand and be understood in the biggest, most diverse and fastest-growing region on earth. “Carol represents the gold standard of advertising and planning, and will bring with her the science and rigor of marketing to accelerate our evolution into becoming the region’s first communications marketing agency,” said Brain. Williams said of his new role: “It has been a huge privilege to be CEO of the UK and Ireland business over the last eight years.
Carol has both run global accounts and headed geographies. Both Potter and Williams will assume their new roles from the 1st October and continue to be based in London and will report into Matt Harrington, global COO, Edelman. Potter is one of the best known and respected women in global advertising.
Potter will have a particular remit to help develop Edelman’s brand offer which encompasses social, digital, experiential, PR, analytics and research for clients throughout the region. Prior to that, he spent five years at Brunswick; before which he had a career as a network television journalist. Remaining on Edelman’s global operation committee, Carol will partner with global CCO, Judy John; Lisa Sepulveda, chief client officer; and the regional brand leads led by global chair Amanda Glasgow.
Potter will be succeeded by Ed Williams, CEO, UK and Ireland and vice-chairman EMEA. Prior to BBDO, Carol worked at Saatchi & Saatchi, Lowes and J. Walter Thompson, responsible for marketing brands, from detergents to diamonds, across the globe. Under his leadership, the business has doubled in revenue and changed the mix of staff to align with new market opportunities - hiring from advertising and marketing services firms, corporate advisory, legal services, research and polling, and risk management. In her four years at Edelman, Potter has been instrumental in building communications strategies for clients, and as president and CEO of EMEA, has brought a cohesive strategy to the region, delivering the highest profitability in the region in 7 years. Potter joined Edelman following 9 years at BBDO as president and CEO, China, where she built a highly awarded creative and digital agency serving many clients. Carol is a fellow of the Royal Society of Arts, and a member of D&AD. Now is an extraordinary time for brands and their relationships with their customers and stakeholders. Together, and alongside some brilliant new hires, we doubled the size of the business to become the UK’s largest agency. “She is a leading brands thinker and will elevate our research, creative and content offerings across the region for the benefit of our clients.”. LONDON 3rd September 2019 – Edelman, the global communications firm, today announced that Carol Potter, president and CEO, EMEA, will be taking on the newly created role of global vice chair, brand. The UK celebrated 100 years ... Carol Potter is president and CEO of Edelman Europe & CIS. Southside, 105 Victoria Street See the complete profile on LinkedIn and discover carol…
BBDO became one of the most awarded advertising companies in China both for its Creativity and for the Effectiveness of its campaigns. Before joining Edelman, Williams led corporate affairs and communications for two global media companies: the BBC and Reuters.
Carol has helped to market and advertise many of the world’s most famous brands and to advise many of the world’s Fortune 500 companies.
We have won awards and changed the nature of the work we do. The process for searching for the right person for these roles has reinforced the quality and breadth of talent we have at Edelman.”, ED WILLIAMS & CAROL POTTER ASSUME NEW SENIOR LEADERSHIP ROLES AT EDELMAN. Edelman Hires Carol Potter as Executive Vice Chairman, Edelman Asia Pacific, Middle East & Africa. From 2001 and 2004, she oversaw the De Beers account globally, during which time more women in the world received a diamond than at any time in history. She built BBDO from a 60 people office in Shanghai to a company of over 450 people in 7 offices across the cities of Shanghai, Guangzhou, Hong Kong and Taipei. With my experience leading global brands, I am delighted to take on this next step, and partner with our fantastic teams around the business to ensure Edelman is at the forefront of ensuring that our clients’ brands are securing trust with all their stakeholders.”. Scroll Down.